Lifesaving and Educational Safety Awareness, Information, Merchandising and Children's Entertainment

Welcome to Lovey's safety crusade. This campaign is designed to teach and reinforce safety rules and regulations, in practical terms. Unintentional injury is the leading cause of death and disability among children ages 14 and under in the United States. *

It is our belief that by "empowering the children" to make safety decisions for themselves, we can reduce these numbers. We will achieve this by creating access to music, toys, games, TV programs, educational materials and more, with the message soley focused on safety!

* Facts supplied by National Safe Kids Campaign